Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.Guest Candice LaShara Edrington, Ph.D.Assistant Professor of Strategic Communication, High Point University, North Carolina cedringt@highpoint.edu <a href='https://journals.flvc.org/jpic/article/view/106120'>Link to download Study </a><a rel="payment" href="https://www.buymeacoffee.com/dougv">Support the show</a>

Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action. Guest Candice LaShara Edrington, Ph.D. Assistant Professor of Strategic Communication, High Point University, North Carolina cedringt@highpoint.edu Link to download Study Support the show

Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.Guest Candice LaShara Edrington, Ph.D.Assistant Professor of Strategic Communication, High Point University, North Carolina cedringt@highpoint.edu <a href="https://journals.flvc.org/jpic/article/view/106120" rel="noopener noreferrer">Link to download Study&nbsp;</a><a href="https://www.buymeacoffee.com/dougv" rel="noopener noreferrer">Support the show</a>

Tweeting a Social Movement - Black Lives Matter and its use of Twitter

We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.&nbsp; And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

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We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR. Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.  And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about. From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR. If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.                              

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Tweeting a Social Movement - Black Lives Matter and its use of Twitter

Tweeting a Social Movement - Black Lives Matter and its use of Twitter

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