Deconstructor of Fun

TWIG #328 The Hidden Cost of Celebrity Ads and the How Hollywood Doesn’t Get Games


Listen Later

 The crew unpacks a week of spicy news and strategic contradictions, starting with Supercell’s latest investments and how VC incentives often clash with long-term game building. We weigh in on GamesBeat’s move to independence, the ongoing esports funding debate, and whether Netflix’s Rebel Moon game is a flex or a fumble.

Valorant Mobile’s China launch signals Riot’s next big move, while Tencent continues to dominate with titles like Gunfight King.

The team dives into Disney’s Solitaire push, Habby's intriguing new soft launch, and the return of Royal Kingdom’s celebrity-fueled ad campaign—capped off by a heated debate: do TV ads still move the needle for mobile games, or are we watching legacy marketing die in real time?

01:56 Industry News Highlights

02:47 Supercell Investments Analysis

05:35 VC Contradictions and Incentives

17:43 GamesBeat Independence

20:17 Esports Investment

22:31 Oblivion

24:15 Netflix's Rebel Moon Game

31:00 Valorant Mobile Launch in China

32:36 Gunfight King and Tencent's Gaming Dominance

33:19 Disney Solitaire

40:00 Habby's New Game in Soft Launch

46:33 Royal Kingdom's Celebrity Ad Campaign

48:44 Debating the Effectiveness of TV Ads for Mobile Games

01:06:53 Concluding Thoughts on Marketing Strategies

...more
View all episodesView all episodes
Download on the App Store

Deconstructor of FunBy Deconstructor of Fun

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

94 ratings


More shows like Deconstructor of Fun

View all
Planet Money by NPR

Planet Money

30,839 Listeners

This Week in Startups by Jason Calacanis

This Week in Startups

1,273 Listeners

The Vergecast by The Verge

The Vergecast

3,672 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,034 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,144 Listeners

Practical AI by Practical AI LLC

Practical AI

192 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,189 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

417 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

443 Listeners

Hard Fork by The New York Times

Hard Fork

5,448 Listeners

PocketGamer.biz Podcast by PGbiz Podcast

PocketGamer.biz Podcast

0 Listeners

Sharp Tech with Ben Thompson by Andrew Sharp and Ben Thompson

Sharp Tech with Ben Thompson

94 Listeners

Gamecraft by Mitch Lasky / Blake Robbins

Gamecraft

112 Listeners

No Priors: Artificial Intelligence | Technology | Startups by Conviction

No Priors: Artificial Intelligence | Technology | Startups

121 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

461 Listeners