Deconstructor of Fun

UA Coffee Talk: Mobile Marketing for Card Games

Listen Later

Indie mobile game developer WildCard Games has been developing mobile card games for the past 7 years launching games like Ultimate Cribbage, Cribbage, and Backgammon.   How does this 2 person studio get to the next level in growing their mobile game products?  

Let's DIVE DEEP! We review mobile marketing strategy and discuss channels, campaigns, creative types. 

Deep discussion on using Facebook's AEO and VO relative to other forms of marketing.  

Great discussion with WildCard's Josh Chandley their Chief Operating Officer. https://www.linkedin.com/in/joshchandley  

Expert UA Advisors:

  • Nebo Radovic, N3twork: https://www.linkedin.com/in/nebojsaradovic/
  • Jon Lau, Weee!: https://www.linkedin.com/in/jonathan-y-lau/  

    • TOPICS DISCUSSED:

    • Intro to WildCard Studios
    • Current Marketing Campaigns
    • Initial Feedback
    • Fluctuating ARPU Curve
    • AEO and VO Considerations
    • Creative Types
    • Scale Considerations
    • IDFA Considerations 
    • Facebook Algorithms 
    • Final Words of Advice
      • ...more
      View all episodesView all episodes
      Download on the App Store
      Deconstructor of FunBy Deconstructor of Fun
      • 4.4
      • 4.4
      • 4.4
      • 4.4
      • 4.4

      4.4

      94 ratings

      More shows like Deconstructor of Fun

      View all
      Planet Money by NPR

      Planet Money

      30,845 Listeners

      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,273 Listeners

      The Vergecast by The Verge

      The Vergecast

      3,673 Listeners

      a16z Podcast by Andreessen Horowitz

      a16z Podcast

      1,040 Listeners

      Decoder with Nilay Patel by The Verge

      Decoder with Nilay Patel

      3,147 Listeners

      Practical AI by Practical AI LLC

      Practical AI

      192 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,236 Listeners

      Dwarkesh Podcast by Dwarkesh Patel

      Dwarkesh Podcast

      426 Listeners

      Big Technology Podcast by Alex Kantrowitz

      Big Technology Podcast

      454 Listeners

      Hard Fork by The New York Times

      Hard Fork

      5,462 Listeners

      PocketGamer.biz Podcast by PGbiz Podcast

      PocketGamer.biz Podcast

      0 Listeners

      Sharp Tech with Ben Thompson by Andrew Sharp and Ben Thompson

      Sharp Tech with Ben Thompson

      94 Listeners

      Gamecraft by Mitch Lasky / Blake Robbins

      Gamecraft

      117 Listeners

      No Priors: Artificial Intelligence | Technology | Startups by Conviction

      No Priors: Artificial Intelligence | Technology | Startups

      121 Listeners

      BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

      BG2Pod with Brad Gerstner and Bill Gurley

      461 Listeners