The focus of our conversation today will be about how to think about user acquisition during times of crisis or more generally under situations of sudden change. When a change happens e.g., Real money gaming impacting social gaming, recession, a new game mode like Autochess cannibalizes other strategy games or game modes... What do you do? Just wait for data?

How can we think about a framework or systematized way of thinking to navigate and optimize UA spend?

Find out in our conversations with our hosts:

Joe Kim: @jokim1 (Twitter), https://www.linkedin.com/in/jokim/ (LinkedIn)

Matej Lancaric: @matejlancaric (Twitter), https://www.linkedin.com/in/matejlancaric/ (LinkedIn)

Jon Lau: https://www.linkedin.com/in/jonathan-y-lau/ (LinkedIn)

For the video version of this discussion pls check out the GameMakers YouTube channel, and you can find the video HERE.