Welcome to a new season of Influencer Marketing Talks! In this first episode, we speak with Dilnaz Gemici, Regional Content Manager at Wolt, about how the company integrates both traditional influencer marketing and user-generated content (UGC) to drive growth in multiple markets.
Dilnaz shares her practical advice for brands starting out with UGC, discusses the key elements for running effective campaigns, and outlines Wolt’s plans to expand their UGC efforts to 13 markets in 2025.
Tune in for a thoughtful discussion on how brands can use UGC and influencer marketing to scale effectively.

Welcome to a new season of Influencer Marketing Talks! In this first episode, we speak with Dilnaz Gemici, Regional Content Manager at Wolt, about how the company integrates both traditional influencer marketing and user-generated content (UGC) to drive growth in multiple markets. Dilnaz shares her practical advice for brands starting out with UGC, discusses the key elements for running effective campaigns, and outlines Wolt’s plans to expand their UGC efforts to 13 markets in 2025. Tune in for a thoughtful discussion on how brands can use UGC and influencer marketing to scale effectively.

UGC Done Right: How Wolt is Scaling Across Markets

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
<ul>
<li>What does it take to stay culturally relevant in a fast-moving landscape?</li>
<li>What can brands learn from the creators who build communities, not just audiences?</li>
<li>How do you structure for creator-led growth?</li>
</ul>
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Business

Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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UGC Done Right: How Wolt is Scaling Across Markets

UGC Done Right: How Wolt is Scaling Across Markets

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