This episode first aired in July 2024.

Barry Hott is a longtime Facebook advertising consultant. He says first reactions to an ad largely determine its performance. He advises merchants to create ugly ads, those that people won't skip over.

"I'm the Ugly Ads Guy," he stated.

In this episode, Hott addresses key Facebook ad metrics, budgeting, testing, and, yes, ugly creative.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ugly-ads-perform-best-marketer-says

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com