Jeff Sheldon is a designer turned entrepreneur. He started Ugmonk, a Pennsylvania-based direct-to-consumer brand, in 2008 as a seller of graphic-inspired t-shirts. His desktop organizers, which he added in 2020, are seemingly unrelated until realizing he designed both — the t-shirt graphics and the desk tools.

Jeff first appeared on the podcast in 2020. He had just moved t-shirt fulfillment in-house and launched a Kickstarter campaign for his first desktop tool.

In this episode, he addresses phasing out the t-shirts, expanding the (successful) desktop line, and the dilemma of selling on Amazon.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ugmonk-brings-design-to-desk-tools

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts


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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

This is take 1 from Derek at Voice Jungle.