Jeff Sheldon is a designer turned entrepreneur. He started Ugmonk, a Pennsylvania-based direct-to-consumer brand, in 2008 as a seller of graphic-inspired t-shirts. His desktop organizers, which he added in 2020, are seemingly unrelated until realizing he designed both — the t-shirt graphics and the desk tools.

Jeff first appeared on the podcast in 2020. He had just moved t-shirt fulfillment in-house and launched a Kickstarter campaign for his first desktop tool.

In this episode, he addresses phasing out the t-shirts, expanding the (successful) desktop line, and the dilemma of selling on Amazon.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ugmonk-brings-design-to-desk-tools

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts


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