Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

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How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to goabstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at balsamiq.cloud.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder & CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Frontify. Frontify provides cloud-based brand management software for increased brand consistency, efficiency, and design collaboration. It's the single source of truth for all your digital assets, enriched with guidelines. Sign up for a free trial at frontify.com/uibreakfast, and get your first three months free of charge if you start a subscription.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What features should you build next? Will your product be ever "done"? How to avoid "building yourself into the corner"? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore "squeaky wheals" while focusing on truly important product work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.