Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable!

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Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

• Evernote, Ulisses — Ben's writing tools
• GIF Brewery — a tool for creating GIF illustrations from video files
• NaNoWriMo — National Novel Writing Month
• Studio by UXPin — free UX design resources for designers and product teams
• Grawlix CMS — Ben's product, a tool for comic artists
• Ben's personal website
• Follow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomix

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

• Happy Startup School
• Episode 8: Writing the Perfect Email
• Brighton Digital Festival
• Authority by Nathan Barry
• Andy's personal website
• We Are AFK — Andy's consulting company
• Follow Andy on Twitter: @theavangelist

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.