We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process "from idea to launch" — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can "do what we want" these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.