Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

Ulta’s Digital Transformation: Building an Omnichannel and Hyperpersonalized Customer Experience Through Data with CTO/CIO Mike Maresca

Listen Later

Ulta Beauty has positioned itself as an industry leader by merging in-store and digital experiences for a seamless, personalized customer experience. In this episode of Technovation, Peter High speaks with Ulta Beauty’s Chief Technology and Information Officer Mike Maresca on the company’s digital transformation, cloud expansion, and omni-centric strategy. Mike shares insights on how Ulta’s GlamLab enables virtual try-ons and how data and AI drive hyper-personalization for Ulta’s 44 million loyalty members.

Highlights include:

  • Digital Transformation and Omni-Centric Strategy: Mike shares how Ulta Beauty is investing in multi-cloud infrastructure and agile development to build a connected experience across online and in-store channels.
  • Hyper-Personalization Through Data and AI: Ulta’s approach to creating personalized customer experiences leverages a modern data platform, enabling customized product recommendations, loyalty rewards, and shopping experiences.
  • GlamLab and Virtual Try-Ons: Using augmented reality, Ulta’s GlamLab allows customers to try on products virtually, blending digital convenience with a tactile shopping experience.
  • Talent and Agile Innovation: Mike emphasizes the importance of fostering a learning culture through Ulta University and empowering fusion teams that bring business, product, and IT closer together.
  • Expansion into Mexico: Announcing Ulta Beauty’s international expansion into Mexico in 2025, Mike provides a glimpse into the company’s future growth strategy.
  • Automation and Supply Chain Efficiency: Through robotic automation in distribution centers, Ulta is optimizing fulfillment accuracy and scaling to meet seasonal demand, enhancing overall operational efficiency.
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)By Metis Strategy
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    71 ratings

    More shows like Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

    View all
    The Cloudcast by Massive Studios

    The Cloudcast

    153 Listeners

    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,029 Listeners

    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,071 Listeners

    Software Engineering Daily by Software Engineering Daily

    Software Engineering Daily

    624 Listeners

    The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence) by Sam Charrington

    The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)

    444 Listeners

    Super Data Science: ML & AI Podcast with Jon Krohn by Jon Krohn

    Super Data Science: ML & AI Podcast with Jon Krohn

    298 Listeners

    NVIDIA AI Podcast by NVIDIA

    NVIDIA AI Podcast

    323 Listeners

    Data Engineering Podcast by Tobias Macey

    Data Engineering Podcast

    142 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,987 Listeners

    AI Today Podcast by AI & Data Today

    AI Today Podcast

    146 Listeners

    Practical AI by Practical AI LLC

    Practical AI

    190 Listeners

    Big Technology Podcast by Alex Kantrowitz

    Big Technology Podcast

    421 Listeners

    No Priors: Artificial Intelligence | Technology | Startups by Conviction

    No Priors: Artificial Intelligence | Technology | Startups

    121 Listeners

    Latent Space: The AI Engineer Podcast by swyx + Alessio

    Latent Space: The AI Engineer Podcast

    77 Listeners

    The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

    The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

    455 Listeners