Discover the inspiring story behind Hyperlyte Liquid Performance, a brand revolutionizing trail and ultra running in the performance nutrition space.

From innovative product formulations to community-driven marketing, learn how entrepreneurs Emory Atterberry and Jeremy Bohnett  are shaping the future of the sport.

Main Topics:

• The evolution and current state of trail and ultra running
• The unique formulation and brand philosophy at Hyperlyte
• Building an authentic brand rooted in community and storytelling
• The importance of supporting emerging and 'underdog' athletes
• Balancing business growth with sustainability and ethos in sport
• Servicing the elite ultra runner, the back of the pack and everything in between

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