Why is saying “I do” costing Americans more than ever? In today’s episode, Sammi rips the veil off the modern wedding machine—revealing how a once-simple ceremony ballooned into a multibillion-dollar status symbol. From five-figure flower budgets to wedding cake surcharges, Sammi tracks who’s cashing in (think The Knot, Zola, and a swarm of luxury vendors) and how the creator economy has cranked up the pressure to go bigger, farther, and glossier. Plus, Sammi shares what she learned about destination weddings and saving on wedding dresses through her own experience. 

Here’s what Sammi covers today:

00:00 Updates From Sammi

01:12 How Much the Average Wedding Is Costing Americans

02:33 The Most Expensive Part of Saying “I Do”

04:47 Destination Weddings and Sammi’s Experience

05:52 Which Wedding Brands Are Winning

09:57 The Social Media Effect

11:53 Sammi’s Predictions: Which Wedding Trends Are Here to Stay

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