The #fitfluencers and #wellness brands are coming for you. And they've been on the attack since January 1. This time of alleged renewal and reinvention is the Super Bowl for brands hoping to sell you a "better" or a "thinner" you. YOU are the product during this time of year and brands pay big money to get in front of you during this vulnerable time. Today we chat with digital brand marketer Amy Shoenthal (author of the Setback Cycle) about HOW you get targeted and Danielle Friedman (author of Let's Get Physical) about the history of fitness marketing and the good, the bad and the ugly of #fitfluencers.

You can order The Setback Cycle here.

You can order Let's Get Physical Here.

You can also read Danielle's piece on #fitfluencers for the NYT here.

Also grab yourself a Hot Sicilian.....while it's hot. 

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We talk a lot about the negative parts of social media, but good things do happen online. One of those good things is community. Five years ago the New York Times bestselling author Jami Attenberg started #1000WordsofSummer.  It’s an online community that convenes for two weeks in June to write 1,000 words a day.  People were obsessed with it. Jami’s new book, 1,000 Words,  is inspired by this community.  It includes letters from her and over 50 seasoned writers on how to do the work when it’s the last thing you feel like doing. So today we are talking to Jami about how to start writing, how to keep writing and how to be a good member of the literary community.

Follow Jami on Instagram here.

Subscribe to the Craft Talk the newsletter here.

Buy 1,000 Words here.

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If you want more of She Pivots you can find all the episodes here.

Under the Influence is sponsored by Quince and Honeylove.

Give yourself the luxury you deserve with Quince! Go to Quince.com/influence for free shipping on your order and 365-day returns. 

Get 20% OFF @honeylove by going to https://www.honeylove.com/Influence #honeylovepod

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What if we recognized the ambition inherent in motherhood? What if we normalized corporate career pauses? What if we didn't let ourselves be defined by the false mommy wars created by the media between work at home moms and work outside the home moms? Today we have Neha Ruch, creator of Mother Untitled, the leading resource for ambitious women leaning into family life. They are on are on a mission to update the perception of career pauses and downshifts for motherhood, infusing this life chapter with ambition, dignity, growth, and potential. We are on the cusp of a new feminism and a new narrative made up of so many different kinds of multi-hyphenated women.

Learn more about Mother Untitled here.

Under the Influence is sponsored by Quince and Honeylove.

Give yourself the luxury you deserve with Quince! Go to Quince.com/influence for free shipping on your order and 365-day returns. 

Get 20% OFF @honeylove by going to https://www.honeylove.com/Influence #honeylovepod

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Social media is political. That is a fact. You may think you're following beautiful images of a woman breastfeeding her baby in the Costa Rican jungle while her nine other children wait patiently by the waterfall, but pay closer attention and she is telling you not to vaccinate your children or use birth control. You never know who is behind a message or who is boosting information and accounts behind the scenes. Emily Amick, of the account Emily in Your Phone breaks it all down for us in the same no nonsense way she does on her Instagram account about all the political news we need to know. She's an incredible resource for using social media in progressive politics and she is very wise about how conservative forces have simply been better at using the socials to achieve their goals.

Under the Influence is sponsored by Quince and Honeylove.

Give yourself the luxury you deserve with Quince! Go to Quince.com/influence for free shipping on your order and 365-day returns. 

Get 20% OFF @honeylove by going to https://www.honeylove.com/Influence #honeylovepod

Make sure to follow Emily in Your Phone here @EmilyinYourPhone AND preorder her book Democracy in Retrograde.

You can order a personalized Sicilian Inheritance from Bluebird Bookstop.

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Welcome to Sunday Nice Things.....a bonus episode where we share a podcast we love, a book we love, a rant we have to get off our chests. It's a nice thing for Sunday because we deserve them. This week we have an episode of The Cult of Perfect podcast from my friends Sara Petersen and Virginia Sole Smith. The Cult of Perfect explores the intersection of motherhood, public performance, and bodies, and tries to figure out what our addiction to the idea of perfect says about us and the world we live in. This episode is called Let Them Be Beige and explores everything from Ballerina Farm’s shiplap, influencers cosplaying poverty when they really have SO MUCH MONEY, the psychology of ownership, and the joy of living with less. 

You can get more Cult of Perfect right HERE.

And subscribe to our newsletter OVER THE INFLUENCE HERE.

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Until about six months ago I didn't know that the Mrs. America pageant existed. And when I did some research and found that it originally judged contestants on their domestic acumen it felt a little trad wifey to me. When I talked about it on an episode I was contacted by a listener named Chloe Rosen, AKA Mrs. New York. And she wanted me to know I was wrong. She wanted me to know that there is way more to the pageant than I talked about and that the contestants are bad ass women who deserve recognition in numerous ways. I love being told something I don't know. I also love civil conversations about bias and the things that might be outside our own worldview. So welcome to Under the Influence Mrs. New York. Let's talk about all things Mrs. America!

You can follow Chloe here.

This episode is sponsored by One Skin. Get started today with One Skin and get 15% off using code Influence at checkout. After you purchase, they’ll ask you where you heard about them. PLEASE support our show and tell them we sent you.  

We are also sponsored by the delightful linen, fabric and bedding brand ettitude. You can get $35 off your order, plus free shipping for a limited time when use the code Influence.

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You know who is alive and well on Instagram?  Jesus.  And I say that without judgment, but it is true. Whether you realize it or not religion, namely Christianity, is being repackaged through beautiful images of motherhood and parenthood on social media. Today we talk to Kelsey Kramer McGinnis, a reporter for Christianity Today who has been researching Christian social media, #tradwives and images of "good motherhood," that quietly promote religious beliefs. Because many of these images look so beautiful and so aesthetically pleasing they lodge in our brains, and we may not know what kind of an ideological place they're coming from or the impact they are having on us.

This episode is sponsored by One Skin. Get started today with One Skin and get 15% off using code Influence at checkout. After you purchase, they’ll ask you where you heard about them. PLEASE support our show and tell them we sent you.  

We are also sponsored by the delightful linen, fabric and bedding brand ettitude. You can get $35 off your order, plus free shipping for a limited time when use the code Influence.

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Social Media anxiety is now a staple of many, many, many conversations in therapy. People come to the couch to talk about how Instagram and TikTok make them feel left out, make them feel left behind, make them feel shame and guilt. It's a lot. Today we have on clinical therapist Lauren A. Tetenbaum, LMSW, JD, PMH-C. Lauren works with women (usually post-partum) and other caregiver she has seen a massive spike in people wanting to talk about how to deal with all of the crap they feel because of social media. In the spirit of having a renewing January Lauren is here to give us some tips for getting rid of our own social media baggage. It's just like therapy....without the bills.

Learn more about Lauren here.

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Nanny shaming in mom Facebook groups, parents hiring $125 private investigators to spy on their caregivers, nannies losing their jobs because of an anonymous tip. Welcome to the nanny wars on social media, where everyone is always watching and the littlest victims, the kids, are caught in the middle. Today we talk to Jen Wieczner of New York magazine about her excellent story on the chaos that ensues after a parent posts about a “bad nanny” on Facebook. This isn't just a parenting story. It is about labor, power, management and money and it impacts anyone who relies on someone else to care for their children.

This episode is sponsored by Green Chef. Go to greenchef.com/60undertheinfluence and use code 60undertheinfluence to get 60% off, plus 20% off your next two months.

You can read Jen's story on The Cut here.

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