MarTech Podcast ™ // Marketing + Technology = Business Growth

Understanding & Optimizing The Lead Journey

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Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success. Show Notes

Connect With:

  • Laura Beussman: Website // LinkedIn
  • The MarTech Podcast: Email // Newsletter // Twitter
  • Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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MarTech Podcast ™ // Marketing + Technology = Business GrowthBy I Hear Everything
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