Today I am chatting with founder of Eternity and South Asian Wedding specialist Anshika Arora. In this episode we talk about the opportunities that lie in the South Asian Wedding market, how to set your business apart and how to embrace and understand different cultures and their wedding traditions.

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Time Stamps:

• 00:00 - Introduction to the Podcast
• 00:00 - Understanding Your Audience
• 00:42 - Meet Anshika Arora of Eternity
• 01:46 - Anshika's Journey into the Wedding Industry
• 02:56 - The Gap in the South Asian Wedding Market
• 10:27 - Challenges in Planning Multicultural Weddings
• 13:03 - Marketing to Multicultural Couples
• 18:10 - Revive Symposium for Asian Weddings
• 21:13 - Evolution of Eternity: A New Planning Tool
• 28:29 - Feedback from Couples and What's Next