You're running ads. You're posting content. You're doing the work.

In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match.

This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks.

What you'll learn:

• The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads

• Why 21–28 day programs convert better than trials every time (it's psychology, not logistics)

• The Hero Offer triangle: name, price, inclusions — and how to get all three right

• Why clear beats cute — and what the Special Mum Spectacular taught us about naming

• The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over

• The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions

• How to use the Hero Offer Builder to create your complete offer in under 60 minutes

The Monday Morning Move:

Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad.

Links & Resources:

🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit

🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder

🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e

📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya

Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts.

Chapters:

00:00 Why your offer is broken — and why it's not your fault

01:00 Step 1: The North Star Principle

02:10 Offer ≠ discount — the distinction that changes everything

03:10 The Hero Offer triangle: name, price, inclusions

03:30 Clear beats cute — how to name your offer right

05:10 The pub test

05:40 Building the 21 Day Mums Restart live

06:20 Step 2: How to price your intro offer (the 10% rule)

07:35 The CAC maths: why $14 trials lose money every time

09:15 Step 3: Inclusions — what to put in and what to cut

10:55 The signature on-ramp

11:30 Accountability vs access

13:10 Bonuses — when they help and when they hurt

14:00 The profitable offer checklist

14:25 Hero Offer Builder — live demo

16:00 Busy Dad Strength Kickstart built in real time

18:30 The Monday Morning Move

19:00 Next week: how to make a sale a day