Beth Wilkas Feraco is a powerhouse—an honest Instagrammer, business owner, podcaster, sober warrior, and proud F-bomber. And in this episode, you will hear her real, raw story and gain insights into both wellness and success. From small-town Maine to LA and back, her journey has taken her from bartender and clothing designer to gym intern, in-person coach, and a six-figure business owner. Certified by ISSA as a personal trainer and nutrition coach, Beth is dedicated to empowering women to live their best lives through hard work, growth, and a positive mindset. Episode Overview: 0:00 Intro 1:30 Handling Criticism and Staying True 4:35 The Hormone Hype: Cortisol and Menopause 5:55 Empowering Women Through Lifestyle Changes 14:55 Beth's Coaching Philosophy and Business Model 16:25 Client Onboarding and Coaching Process 21:10 Consistency and Self-Efficacy in Achieving Goals 26:30 Setting Realistic Timelines for Success 30:10 Quick Wins and Effective Goal Setting 33:20 Client Success Stories and Celebrating Small Wins 36:40 The No BS Approach to Coaching 40:10 The Problem with Supplements and Miracle Hopping 47:10 Balancing Brutal Honesty with Compassion Connect with Beth on: Cut the Crap with Beth and Matt: https://www.cutthecrappod.com Website: https://bethferacofitness.com IG: https://www.instagram.com/bethferacofitness/ X: https://twitter.com/befitwithbeth Facebook: https://www.facebook.com/BethFeracoFitness/ Ready to turn your passion for health into lasting impact?Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference. Curious about what's possible for your own health coaching journey? Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.