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How can you stand out in a male-dominated industry?

With over 16 years in sales and a remarkable track record in the medical device industry, Patricia Choquette’s story is one of grit, resilience, and determination.

From selling cars to becoming a four-time Rep of the Year in medical devices, Patricia’s journey is a testament to the power of persistence.

In this episode of Secrets in Medical Device Sales, Patricia shares how she grew her annual sales from $100,000 to $6.5 million in just four years. She highlights the importance of delivering real value and consistently outworking the competition. For Patricia, success is the result of daily excellence and dedication.

She also offers candid advice on navigating a male-dominated industry: be more prepared, more knowledgeable, and more focused than anyone else. Her philosophy? “Be better, do better, and you’ll win.”

This episode is packed with actionable insights for anyone aiming to elevate their sales game, especially women in medical device sales. Patricia’s story proves that with the right mindset and hard work, anything is possible.

Must-Hear Insights and Key Moments

• Persistence and Hard Work Lead to Success – Patricia shares how her journey from selling cars to becoming a top medical device sales rep is a direct result of her commitment to outworking the competition and never giving up.
• Importance of Providing Value – True success in sales comes from consistently delivering value, not just focusing on making a sale. Patricia stresses the importance of building trust and offering meaningful solutions to clients.
• Navigating a Male-Dominated Industry – She emphasizes the importance of being more prepared, knowledgeable, and focused than competitors.
• Outwork the Competition – One of her core beliefs is that hard work and resilience will set you apart in any field, as people respect a strong work ethic.
• Success is a Byproduct of Dedication – Success is a byproduct of daily dedication, preparation, and doing your best every single day, Patricia highlights. It’s about showing up fully and consistently.
• Balancing Personal and Professional Life – Patricia highlights

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