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Southside Steve Rickman shares his journey from radio personality to entrepreneur, revealing how corporate radio's restrictions pushed him to bet on himself and build multiple businesses on his own terms.

• Began in radio accidentally by filling in for a voice talent at 96 Rock while working at an ad agency
• Became known on "The Regular Guys" morning show for outrageous stunts including being shot with BB guns
• Developed a loyal following but faced increasing corporate restrictions on content
• Was fired with no severance despite being a top revenue generator for the station
• Opened a Smokey and the Bandit themed bar while still working morning radio
• Faced challenges from skeptical family members during the transition to entrepreneurship
• Currently developing "Yeah C'mon" bourbon brand aimed at blue-collar consumers
• Runs his own radio platform on My Fox FM where he follows FCC rules but not "corporate woke rules"
• Maintains an optimistic outlook despite setbacks: "Even if it's half full, it's full"

Check out the Yeah C'mon Show podcast on YouTube, and follow Southside Steve on social media to keep up with his latest ventures.