The innovation that happens post-crisis, is vital to the progress of our industry.

This week on Wrench Turners Podcast,

Market President at Dynatron Software, Inc.

Brad Paschal

Brad Paschal is a lifelong learner and key "giver of documents" as Dynatron. Brad shares his unique insights on the automotive industry, emphasizing the importance of problem-solving and innovative thinking in dealership management. Brad provides actionable advice for improving dealership efficiency and customer satisfaction, from leveraging big data to enhancing dealership operations to his impactful role during crises like the CDK cyber issue—a must-listen for professionals eager to push the boundaries of traditional dealership management.

Chapters

00:00 Introduction to Host and Guest

05:05 Discussion on Cybersecurityy

10:08 Brad Paschal’s Journey

15:57 Leveraging Data

21:30 Significance of Relationships

26:14 Importance of Creativity

31:08 Impact of Mentorship and Innovation

36:25 Cross-training Staff

41:43 The Role of Technology

47:17 EVs and New Technologies

52:12 Brad's Transition

57:35 Utilizing Innovative Marketing Tactics

1:03:56 Finding Fulfillment

Let’s get into it.

J.

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Main: Deggy

2024 Triumph Street Triple 765R

Crappy Amazon mirrors

Crappy Amazon Rear Paddock stand Knobs

Make-shift trailer plate bracket

Project: (I need a name, help please)

1999 Suzuki SV650S

Still working on the Details