SEO isn't dead; it just evolved.

Google's algorithm has changed a lot in recent years, and if you're still thinking like it's 2012 (hello, keyword stuffing!), this episode is for you.

I'm joined by Lindsey Busfield of Optimize My Firm to break down what's actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google's really prioritizing.

In this episode of the podcast, we talk about:

• Why outdated SEO tactics can hurt you
• What the algorithm really wants now
• How AI impacts search results (and traffic)
• What bloggers, business owners, and local pros need to know
• How to write SEO content people actually want to read

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Lindsey Busfield, the Vice President of Optimize My Firm, an SEO and content marketing agency that is behind some of the nation's most powerful law firm websites. Having worked with numerous personal injury attorneys who have been burned by other SEO agencies, Lindsey has created a business model that addresses the major issues that plague the industry: namely overpromising, underdelivering, and locking clients in with contracts.

Additionally, Lindsey is the host of the Personal Injury Marketing Minute podcast that dives into marketing, business development, and interesting cases in the personal injury world.

Lindsey is also a proud mom of two girls and will talk your ear off about pickleball if given the chance.

Website: www.optimizemyfirm.com LinkedIn: https://www.linkedin.com/in/lindsey-busfield/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/360