In this episode of the Beauty Business Babes podcast, we dive into the world of beauty marketing with a twist. Imagine transforming your beauty business into a powerhouse of client attraction and retention. Our guests today are Kelly Callahan, a seasoned beauty industry strategist, and Jake Randolph, a marketing expert with a unique military background. Together, they unravel the secrets to mastering marketing strategies specifically tailored for beauty professionals, with a special focus on the permanent makeup industry.

By the end of this episode, you will learn about:

1. The intricacies of Facebook ads and how to navigate them effectively.

2. The advantages of utilizing Google Ads and the critical role of SEO and Google Business reviews.

3. The power of "imperfect action" and how leveraging social media can build authentic client relationships and boost your business visibility.

Don't miss out on this opportunity to transform your beauty business with actionable insights from industry experts.