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What if you could step into someone else's shoes, take on their voice, and share their story? That's the intriguing world of ghostwriting, and no one knows it better than our guest, Joshua Lisec- the world's top ghostwriter. Discover how a career in debate laid the foundation for Joshua's mastery of suspending disbelief and adopting a client's perspective. Learn about his process improvements and standardizations that have guided his seven-figure business to success. Be intrigued as he unpacks his technique of multi-sensory language, a tool that makes readers feel like they're living the author's story, subsequently increasing the book's chances of being recommended and sold. 

Ever wondered about the transition from ghostwriting to becoming a known authority? Joshua enlightens us on this journey, emphasizing the importance of attracting haters and leveraging this stage of success for financial gains. Gain a sneak peek into the mindset of a journalist and the intricacies of the coaching industry through Joshua’s unique perspective. Also, brace yourself to delve into the fascinating, yet unnerving, world of manipulation tactics from a book Joshua ghostwrote and learn how to make yourself immune. Lastly, Joshua unveils his thoughts on the future of ghostwriting in an AI-driven world and the potential shift that could replace the bottom 90% of ghostwriters. This episode is a thrilling journey into a hidden world that influences so much of what we read, yet remains largely unseen.

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The content in this program is for informational purposes only. You should not construe any information or other material as investment, financial, tax, or other advice. The views expressed by the participants are solely their own. A participant may have taken or recommended any investment position discussed, but may close such position or alter its recommendation at any time without notice. Nothing contained in this program constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or other financial instruments in any jurisdiction. Please consult your own investment or financial advisor for advice related to all investment decisions.

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