Welcome to Day 1 of the 12 Days of Bizmas! Today, we’re diving into a lesson that’ll change your thinking about niching in your business.
Spoiler: It’s NOT about boxing yourself into a tiny corner of the market—it’s about focusing on the phase your audience is in.
Why niching your service matters more than narrowing your audience:
How to identify the phase your audience is in; Think transformation, not demographics.
Avoiding the ‘overly specific’ trap:
The freedom of phase-based targeting:That’s it for Day 1! Stay tuned for Day 2 of Bizmas tomorrow, where we’ll unpack hiring for and in your business.
Got questions or takeaways? Drop them in the comments or share this with a fellow biz owner who needs to hear it. 🎉
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