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Charging more than it costs to provide a service was a revelation that transformed my entrepreneurial journey—and it might just transform yours too. Join us as we unpack this pivotal lesson and more with special guest Ellen Rohr from the Home Service Institute. Ellen shares her wealth of knowledge from the home services industry, helping us navigate business growth with practical insights and laughter. We also take a trip down memory lane to my recent visit to Texas, including the gargantuan facilities at Baylor University and a light-hearted sushi story that challenges the notion that it's all brisket in the Lone Star State.

Our conversation takes an exciting twist as we dive into the world of CRM systems and technology in business. After facing challenges with Service Titan, we discuss the transition to FieldPulse and the importance of finding the right tech fit for smaller companies. Ellen, with her inspiring story of saving her husband's plumbing business, provides expert advice on both technological and business solutions. This episode is a treasure trove of tips on overcoming tech challenges, illustrated with personal anecdotes and Ellen's vast industry experience.

Finally, we shine a spotlight on the often-underappreciated trades industry, celebrating the unsung heroes and the essential role they play in our lives. Ellen shares her journey from questioning business finances to becoming a leading figure in the trades, with stories of success, resilience, and innovation. Our discussion underscores the power of customer service, strategic growth, and pursuing what truly matters. Whether you're a seasoned entrepreneur or just starting out, this episode promises to inspire and equip you with the right tools for your business adventures.

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.