Recurring setbacks aren’t just bad luck or poor discipline, but a subconscious program running on autopilot. In this episode of Brokers of Secrets, William Lam unpacks the psychological “loop” , a hidden, recurring pattern that drives cycles of success followed by collapse across all aspects of life. These loops are not random. They are encoded into your unconscious through early childhood imprinting, social conditioning, and generational trauma. Without realizing it, most people repeat the same emotional cycles such as overworking only to burn out or attracting the same toxic partners, but there is a way out.

William reveals how to diagnose your personal loop, decode the secondary emotional gains behind it, and reprogram your subconscious mind from a win/lose or pain/pleasure cycle into a “win or win more” reality. He introduces two powerful tools, the Loop Quiz and the 7-Day Sprint, to help you uncover your loop and permanently break free.Whether you’re an entrepreneur, a high performer, or someone ready to stop reliving the same frustrations year after year, this episode offers a transformative roadmap to reclaiming agency over your life

Chapters:

(00:00) Introduction

(00:49)The Success Failure Loop

(02:03) Success Crash Scenarios

(06:48) Relationship Loops and Toxic Patterns

(20:41) Repeating Relationship Cycles Explained

(25:56) The Savior Complex

(27:47) Health and Fitness Motivation Loops

(31:07) Awareness, Reprogramming, and Next Steps

Learn more at ⁠⁠⁠⁠https://upgrd.com

Follow us on Instagram at https://www.instagram.com/theupgrd

What if your greatest limitations aren’t real: just inherited software running in the background? Most people are unknowingly trapped in a mental framework that limits their freedom, decisions, and success. It is the mindset of either/or, right/wrong, success/failure. In this episode, William Lam explains why this rigid, binary thinking not only distorts your perception of reality but also blocks your ability to influence outcomes, and experience fulfillment.

He offers an alternative: quantum thinking. This shift allows you to expand your sense of what is possible, design long-term goals, and make decisions beyond artificial limits. In a world shaped by rapid advancements in AI, robotics, and quantum computing, adopting this way of thinking is increasingly important. Drawing from his experience coaching business leaders and high performers, William shares how to break free from binary programming.

Chapters

(00:00) Introduction

(01:58) The Importance of Quantum Thinking in Society

(03:57) Quantum Thinking Is Evolution

(05:16) What Quantum Thinking Really Means

(10:06) Think Like a King, Not a Pawn

(13:43) How to Start Thinking Quantum Today

(17:06) Design Your Legacy, with Rewards and Time Expansion

Learn more at ⁠⁠⁠⁠www.upgrd.com⁠⁠⁠

Follow us on Instagram at www.instagram.com/theupgrd

What if your biggest goals were already guaranteed, and your only job was to remember them? 

Most people fail to reach their goals not because they lack discipline, but because their mind sees those goals as unlikely. In this episode of Brokers of Secrets, we explore a simple but powerful reframe: stop setting goals, and start creating "future memories"—outcomes your mind sees as certain. This shift completely changes how your brain allocates focus, energy, and motivation.

William Lam unpacks how reward systems, not pressure, drive lasting change. By using principles from behavioral psychology, you'll learn how to create internal momentum without burnout or resistance. It's a fresh approach to success that feels natural and sustainable.

Chapters:

(0:00) – Introduction

(1:15) – Why Most People Fail to Achieve Their Goals

(4:17) – How Your Brain Files Goals (and Why That’s a Problem)

(6:15) – Replace Goals with “Future Memories”

(8:42) – The Secret Ingredient Your Motivation System Is Missing

(11:42) – The Hidden Link Between Burnout and Goal Obsession

(14:23) – Incentives vs. Motivation: What Actually Drives Action

(17:29) – How to Rewire Your Brain with This Simple Reward Habit

(22:01) – How to Reprogram Your Mind to Manifest Desired Outcomes

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠

In this episode of Brokers of Secrets, William Lam and Ken Adams explore how scarcity is not a financial condition but a subconscious program you can rewrite. Learn how shifting your mental framework around time, money, and self-worth creates more energy, freedom, and flow. You will discover how designer programs replace stress with clarity, and how to build lasting abundance by changing your inner reality first.

Ken Adams returns to share high-level strategies used by elite performers to rewire mindset and multiply results. From paying bills to buying cars to navigating daily pressure, his stories show how simple mental shifts unlock real growth. If you want practical tools to escape survival mode and step into abundance, this conversation is your starting point. 

Chapters:

(00:00) Introduction

(01:24) Ken’s Expertise in Mental Programming

(06:31) The Power of Future Vision vs Anxiety in Success

(08:22) What is a Mental Program? Facts vs Beliefs Explained

(11:46) Taking Thousand-Percent Responsibility: Redefining Response Ability

(18:13) Emotional States and Mental Programs: Why Control Alone Fails

(23:50) Fertility and Mental Programs: Scarcity vs Possibility

(29:46) Deserving Success and Love: The Newborn Analogy

(36:02) Altered States and Mental Reprogramming: Beyond Psychedelics

(44:42) Ecology of Change: Ripple Effects Across Life Domains

(49:55) Extreme Case Study: Reprogramming and Life Transformation

(55:33) Distinguishing Mental Programs, Beliefs, and Doubts

(57:54) Closing Thoughts

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠

In this episode of Brokers of Secrets, William Lam uncovers how your subconscious programs quietly dictate your emotions, habits, and results. These are not just beliefs but internal “facts” that shape your entire life experience. You will learn how future vision impacts performance, how to dismantle mental limits, and why success depends on reprogramming the identity behind every action. This conversation offers clear, actionable tools for personal transformation rooted in real neuroscience and spiritual clarity.

Ken Adams, Director of Student Success at UPGRD and expert in NLP and behavioral change, joins to share real stories of radical transformation. His insights into anxiety, self-worth, emotional states, and inner language give you a direct map to shift from fear to freedom. If you want to create lasting change from the inside out, this conversation delivers the framework and fuel to start now.

Chapters:

(00:00) Introduction

(01:24) Ken’s Expertise in Mental Programming

(06:31) The Power of Future Vision vs Anxiety in Success

(08:22) What is a Mental Program? Facts vs Beliefs Explained

(11:46) Taking Thousand-Percent Responsibility: Redefining Response Ability

(18:13) Emotional States and Mental Programs: Why Control Alone Fails

(23:50) Fertility and Mental Programs: Scarcity vs Possibility

(29:46) Deserving Success and Love: The Newborn Analogy

(36:02) Altered States and Mental Reprogramming: Beyond Psychedelics

(44:42) Ecology of Change: Ripple Effects Across Life Domains

(49:55) Extreme Case Study: Reprogramming and Life Transformation

(55:33) Distinguishing Mental Programs, Beliefs, and Doubts

(57:54) Closing Thoughts

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠

In this episode of Brokers of Secrets, William Lam reveals how your brain filters the world through a narrow lens shaped by subconscious programming, past experiences, and limiting beliefs. Most people live within these invisible boundaries, never realizing that their so-called “reality” is completely malleable. But once you understand the mechanics of your perception, you can consciously shift your mindset, unlock abundance, and begin designing a life that reflects your true potential.

William breaks down the “design and resolve” method: a transformational process for reprogramming your internal filters. You’ll learn how to clearly define what you want across health, relationships, and purpose, and how to resolve the emotional resistance and feelings of unworthiness that block you from alignment. From activating your Reticular Activation System (RAS) to recognizing emotions as signals for growth, this episode gives you practical tools to move beyond scarcity thinking and build a life of intentional, holistic abundance. Ready to stop reacting and start designing?

Chapters:

(00:00) – Introduction

(02:12) – The Hidden Filters That Shape Your World

(04:06) – How Your Programming Limits or Expands Possibility

(07:43) – Design & Resolve: A Two-Step Formula for Real Change

(09:33) – Breaking Free from Scarcity Mindsets

(11:19) – Mental Prisons: Why You Feel Stuck (and How to Escape)

(13:56) – Don’t Just Do More - Design a New Blueprint

(15:11) – The Power of Clarity in Redefining Your Life

(18:51) – Reticular Activation: How Your Brain Finds What You Focus On

(20:32) – Emotions Are Messengers: Listen and Shift

(25:11) – Identity Work: Becoming the Person Who Lives Your Vision

(26:24) – You Are the Author of Your Reality

(27:02) – Closing: Step Into a Life by Design

Most people prepare for hardship—but what about success? In this episode of Brokers of Secrets, we explore why enduring pleasure can be just as challenging as overcoming adversity.

When life finally goes your way, why does it sometimes feel uncomfortable? In this episode, we challenge the notion that success is easy to handle. While most people focus on overcoming hardships, few recognize the hidden challenge of maintaining an abundant mindset when things are going well.

Our guest dives into the subconscious programming that causes us to self-sabotage in good times, explaining why old beliefs can resurface and disrupt your progress. You’ll learn how to break these patterns, keep your mindset on track, and consistently thrive—even when success hits.

Get ready to discover practical strategies to recognize limiting beliefs, reframe your mindset, and develop the emotional consistency needed to sustain growth and fulfillment.

Chapters:

(00:00) Introduction

(01:56) Who’s in Control? You or Your Circumstances?

(03:17) Emotions, Manifestation, and Mental Command

(05:16) Money Beliefs That Quietly Sabotage You

(10:27) Mindfulness Without Judgment = Transformation

(11:38) Childhood Programming and Financial Triggers

(14:03) Emotional Frequency: Your Reality Mirror

(16:00) Why Consistent Abundance beats Fleeting Wins

(19:13) Lessons from Entrepreneurship

(21:06) Real Power Comes from Within

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠

In this episode, discover how to reprogram your identity, unlock subconscious power, and set goals that actually change your life.

We all carry invisible limits, stories we’ve accepted about who we are, what we can do, and what’s “realistic.” But what if your current identity isn’t the truth… just a program you can rewrite?

In this powerful episode of Brokers of Secrets, William Lam explores the deeper mechanics of identity and how it shapes everything from your ambitions to your ability to follow through. He reveals the untapped leverage hidden within both external resources like time, money, and mentorship, and your internal operating system: the subconscious mind. With clarity and grounded wisdom, William explains how most people set goals that align with who they already are, rather than who they’re becoming, and how that subtle mistake keeps them stuck.

Drawing from spiritual insight and performance psychology, William offers a step-by-step approach to upgrading your identity through visualization, physical anchoring, and the power of impossible goals. You’ll walk away with actionable tools to install new traits, create your future self, and unlock the kind of success that feels aligned with your deepest truth.

Whether you’re a high achiever who still feels like something’s missing, or you’re just waking up to the idea that life could be more than what you've been told, it’s time to explore what’s possible when your identity becomes your greatest asset.

Chapters:

0:00 – Introduction

1:24 – Hard Work Alone Won’t Get You There

2:30 – Using Other People’s Time, Money & Wisdom

5:23 – The Subconscious Mind is Your Hidden Supercomputer

8:24 – The Power of Impossible Goals to Unlock Genius

10:49 – Crafting the Identity You Need to Succeed

12:30 – How to Install New Identity Traits with Visualization

18:45 – Physical Anchoring: Making Identity Change Tangible

25:43 – Reprogramming Identity to Transform Reality

30:53 – Breakthroughs: Removing Hidden Limiting Beliefs

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠

What if your life isn’t limited by your circumstances but by the identity you’ve unknowingly accepted?

In this episode of Brokers of Secrets, William Lam invites you into a revealing conversation about the invisible architecture of who you believe you are. Through personal reflection, psychological insight, and deeply human storytelling, William unpacks how identity quietly shapes your behavior, relationships, and outcomes even when you’re not aware of it.

If you've ever wondered why certain patterns keep repeating in your life, or why growth in some areas feels impossible despite your effort, the answer may not be in what you’re doing but in who you believe yourself to be.

Chapters:

00:00 – Why Identity Is the Blueprint for Lasting Change

01:27 – How to Define the Core of Who You Are

02:39 – Beliefs, Behavior & the Identity Feedback Loop

03:50 – Rewiring Identity for Systemic Life Change

05:07 – A Childhood Lesson That Shaped Everything

07:58 – How Misaligned Identity Triggers Self-Sabotage

10:59 – The Subconscious Sources of Your Identity

12:50 – Discovering Your Deepest Personal Attributes

20:36 – How Identity Shapes the Reality You Experience

24:13 – Final Reflections and Invitation to Engage

Congratulations -- You've found your next UPGRD®.

If you are ready to UPGRD® Your Mind, visit us at: https://join.upgrd.com/programs-b1 and book a call with one of our team members.

In this renewal of the origin story, William returns to Hong Kong, where his journey began, to film the first episode of Brokers of Secrets in 2025. This episode isn’t just a retelling—it’s a profound dive into the foundations of UPGRD® and the map it provides to navigate the non-physical world.

William reveals one of the greatest secrets of the human mind: there’s a map for the unseen, the intangible, and the infinite. Most of us struggle in this reality because we’re navigating without it. We underestimate our power—not because it isn’t there, but because we’ve never been taught how to access it.

Through his personal stories and pivotal life events, William takes you on a journey of awakening, showing how moments of clarity, adversity, and discovery unlocked a deeper understanding of what’s possible.

This is more than an introduction to UPGRD® ; it’s an invitation to look beyond what you know, question what you believe, and start uncovering the hidden potential within yourself.

Prepare to see your life—and your reality—in a way you never have before. Welcome to Brokers of Secrets. Let’s begin.

Learn more at ⁠⁠⁠⁠www.UPGRD.com⁠⁠⁠