I’ve said it before and I’ll say it again, only rookies write from scratch! 

The best copywriters in the business spend the majority of our time researching our clients’ offers, our clients’ voices, and our clients’ customers. And then we take that rich research and we plug it into a copywriting framework or formula to assemble a brilliant marketing or sales message.

In this episode of ill communication, I’m sharing another simple and super effective copywriting formula that you can use for writing Facebook ads, social media posts, emails, and customer testimonials or case studies. 

It’s called the BAB formula and I love it for so many reasons. I’m diving into what this formula is, how to use it, an example of it in use, and what to be careful of when using this formula. 

It is simple and easy for your reader to understand, and it keeps things super simple for us when we're writing as well. Tune in to learn how to get started using it! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

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