Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a team that actually scales your business. Whether you're looking to offload the 80% that’s draining your soul or you just want to stop hiring people who “seemed great” but ended up ghosting you in three months, this episode is your new best friend. Oh, and there may or may not be some good-natured roasting of Josh’s Australian pronunciation of "HR."

Chapters:

• 00:00:00 - Welcome to Perpetual Traffic
• 00:00:47 - Flashback Files: What You Missed
• 00:01:59 - Enter Josh Hill: The Hiring Architect
• 00:02:46 - Military Precision Meets HR Strategy
• 00:04:23 - Hiring Without Core Values? Good Luck
• 00:07:35 - The Blueprint for Hiring Excellence
• 00:12:19 - The Three Phases You Can’t Skip
• 00:16:12 - The Map That Prevents Hiring Chaos
• 00:18:35 - Emotion vs. Logic: The Ultimate Hiring Battle
• 00:21:14 - Employees as Subscribers, Not Just Hires
• 00:22:49 - The Clone Trap: Hiring Yourself Over & Over
• 00:25:33 - Gut Instincts vs. Process: The Hiring Gamble
• 00:28:17 - AI, Automation & The New Hiring Reality
• 00:29:48 - Hiring Regrets: Expensive, Inevitable, Avoidable
• 00:32:46 - Your Best Recruiters Are Already on Payroll
• 00:38:22 - The Job Board Mirage vs. The Headhunting Goldmine
• 00:40:02 - How to Win Over Passive Candidates
• 00:42:30 - Keep This Conversation Going

LINKS AND RESOURCES:

• Email Josh
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show