Daniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy. We also explore how Persona’s fit into building your sales funnel model and talk about how to create content to engage with your target audience personas at different stages of your user journey. We also share our content Calendar Template.