On this episode of the AI for Sales Podcast, Chad is joined by Jonathan Spier, CEO of Rev. Sellers recognize the challenge of getting to prospects with many saying it's the hardest part of the job. Now, AI might just be the answer.

Jonathan shares his thoughts on AI being an enabler for people and helping them continue to be smart about decisions at an even faster pace. He also gives insight into the sophistication of AI as a technology while still giving the user control of the important variables. 

HIGHLIGHTS

• AI as a pattern-matching technology for prospecting  
• Putting the user in control at the right levels
• Rev if AI did not exist
• How AI enables people

QUOTES

Jonathan: "B2B sales, over the years, has specialized more and more. We've gotten better and put dedicated themes around closing deals, we've got our nurturing functions set up in marketing, and now we have people who are dedicated to BDR and SDR function opening doors." 

Jonathan: "It's got to be something where we help the customer build a model of who their ICP is. Let them choose, like in a Google Maps kind of way, the variables they really care about."

Jonathan: "The opportunity of AI is to see more really good patterns early. In our case, it's seeing who's a good person to purchase before they even know to show intent yet. That's where AI is just super exciting for the sales process."

Learn more about Jonathan and connect with him in the links below:

• LinkedIn: https://www.linkedin.com/in/jspier/
• Website: https://getrev.ai/

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