Fascinating interview on the Ecommerce Odyssey Podcast with Andrew Forman, the founder of Givz. Givz enables any Shopify merchant to set up their own Amazon Smile style charitable donation service. Instead of opting for a discount, customer can donate their discount to a charity of their choice. I was unconvinced to begin with but in the end, I was sold on the idea!Things we talked about:How did you get the idea for givz?What problem does Givz solve?Why is this better than discounts?What is your pricing model?Are consumers driven by factors other than price?How are brands embracing social responsibility?What success have you seen?What has inspired you recently?Andrew talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.