The Interior Collective

Using Color with Intention with Keren Richter


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Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m joined by someone whose work has stopped me in my scroll more times than I can count—Keren Richter, the co-founder and creative director behind the New York-based design studio White Arrow.

Known for her background as a commercial illustrator and painter, Keren brings a singular perspective to interiors—one that’s rooted in narrative, color theory, and the emotional composition of a space. In a design world where maximalist color trends are everywhere, Keren’s work stands out for its methodical restraint. Her use of color feels both intentional and expressive—never overwhelming, always artful.

In this conversation, we unpack how Keren’s background in the fine arts informs everything from material selection to custom furniture design, how she thinks about color as a strategic tool, and why artwork plays such an essential role in her process. For all of you listening who want to bring more color into your designs—without going full colordrenching—this one is for you. 

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The Interior CollectiveBy IDCO Studio

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