In this week’s show, Trevor talks to Gen Furukawa from Prehook, an application for Shopify which allows merchants to run quizzes to learn more about their customers

A Shopify quiz (as enabled by Prehook) asks customers questions and collects data about their preferences. It helps them find the product they want by recommending a product. Examples include (considering ):

After the quiz, a store can send a welcome flow personalised to the customer’s profile

After iOS 14 brands no longer have the channels they had to run profitable ads. In the past DTC brands could create campaigns using platforms like Facebook, learn which customer segments performed best and optimise their campaigns. CPC and acquisition costs are increasing and it is more difficult for brands to understand who their customers are and how to target them

Quizzes are a mechanism to learn more about your customers and optimise your marketing efforts. Benefits include:

A successful quiz should offer something of value to the customer for example:

Quizzes can be used at multiple stages of the buying process for example:

The success of a quiz is measured through increased revenue and list growth.

Prehook has found that the following types of products do particularly well with quizzes: