Creating Disney Magic

Using Meaningful Customer Surveys


Listen Later

"Get to the point. Would you recommend us? Why? That's all you need."

Notable Moments

[02:20] The listener's question about improving customer surveys.

[03:56] The two key survey questions Disney uses.

[05:37] Challenges with long, complicated surveys.

[06:51] Real-time survey suggestion for immediate feedback.

[09:36] Simplifying surveys to essential points.

In this episode, Lee Cockerell addresses a listener's question about improving customer surveys, emphasizing simplicity and directness. Lee shares practical advice from his Disney experience, advocating for two straightforward questions to effectively gauge satisfaction and areas for improvement. By focusing on core feedback organizations can dramatically enhance the quality and usefulness of responses. The core feedback is as simple as asking would customers return and would they recommend the experience. Lee highlights the importance of brevity and personal engagement to gain meaningful insights from surveys.

Read Lee’s blog for more from this episode.

Resources

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

 

...more
View all episodesView all episodes
Download on the App Store

Creating Disney MagicBy Lee Cockerell

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

434 ratings


More shows like Creating Disney Magic

View all
WDW Radio: The Disney Podcast for Walt Disney World, Disneyland, and More by Lou Mongello - Disney Expert

WDW Radio: The Disney Podcast for Walt Disney World, Disneyland, and More

3,144 Listeners

Andy Stanley Leadership Podcast by Andy Stanley

Andy Stanley Leadership Podcast

2,272 Listeners

The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,349 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,461 Listeners

The Learning Leader Show With Ryan Hawk by Ryan Hawk

The Learning Leader Show With Ryan Hawk

1,288 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,925 Listeners

How Leaders Lead with David Novak by David Novak

How Leaders Lead with David Novak

562 Listeners

The Double Win by Michael Hyatt & Megan Hyatt-Miller

The Double Win

1,430 Listeners

FranklinCovey On Leadership by FranklinCovey

FranklinCovey On Leadership

219 Listeners

No Bullsh!t Leadership by Martin G Moore

No Bullsh!t Leadership

124 Listeners

At The Table with Patrick Lencioni by Patrick Lencioni

At The Table with Patrick Lencioni

1,133 Listeners

It's About Time | Time Management & Productivity for Work Life & Balance by Anna Dearmon Kornick

It's About Time | Time Management & Productivity for Work Life & Balance

228 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,189 Listeners

All It Takes Is A Goal by Jon Acuff

All It Takes Is A Goal

1,421 Listeners

The Working Genius Podcast with Patrick Lencioni by Patrick Lencioni

The Working Genius Podcast with Patrick Lencioni

362 Listeners