The insurance industry is centuries old and has historically been dominated by a few large incumbents. But the industry is experiencing disruption from smaller tech-driven companies—known as insurtechs—that are changing how insurance is bought and sold.

In this episode, Harvard Business School professor Lauren Cohen explores how insurtech firm Hippo is challenging traditional insurance models. He explains how Hippo is eliminating the need for insurance agents and using AI to lower prices. And he breaks down Hippo’s unique approach to targeting customers who live in riskier markets and are comfortable with digital platforms.

Key episode topics include: insurance, disruptive innovation, artificial intelligence, growth strategy, long-term growth, competitive advantage, climate change, case studies

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.