MarTech Podcast ™ // Marketing + Technology = Business Growth

Using Programmatic To Build Podcast Communities -- Mike Wiston // mowMedia | mowPod

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Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike discusses using programmatic advertising to build your podcast community. Show Notes

Connect With:

  • Mike Wiston: Website // LinkedIn
  • The MarTech Podcast: Email // Newsletter // Twitter
  • Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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MarTech Podcast ™ // Marketing + Technology = Business GrowthBy I Hear Everything
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