Should your membership site always be open, or only open for limited periods throughout the year?

It's a question that comes up frequently; and while we tend to fall on the side of having an "evergreen" membership that's always open, it's hard to deny the appeal of using the urgency and scarcity that are only typically effective with a limited-opening approach.

In this episode of The Membership Guys Podcast, I discuss some ways in which evergreen membership site owners can utilise urgency and scarcity in their marketing strategy without having to close the doors of their site.