From hand-bottling kombucha in an apartment kitchen to building a $500 million brand sold in tens of thousands of stores across the country, Vanessa Dew didn’t just build a company— she built a movement. As the co-founder of Health-Ade Kombucha, Vanessa turned a niche wellness drink into a household name, all while keeping true to the company’s artisanal roots. When Health-Ade was acquired in 2021, she had to redefine what success means in her second act as an advisor and investor.

In this conversation, Vanessa opens up about the company’s scrappy beginnings, the hardest decisions she had to make while building her business, what it really feels like to exit, and how she’s now paying it forward by backing the next generation of founders. 

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Here’s what Sammi and Vanessa cover today:

00:00 Vanessa Dew’s Social Currency

00:34 The Businesses Vanessa Almost Built

01:53 Kombucha Beginnings: Health-Ade’s First Batches

02:52 The Scrappy Startup Phase

04:33 From Farmers’ Markets to Grocery Shelves

09:52 Raising the First Round of Capital

13:22 The Rollercoaster of Funding Rounds

17:50 Co-Founders: Dividing Roles and Responsibilities

21:08 Scaling Without Losing Quality

23:44 Navigating Relationships Between Investors and Partners

25:58 Taking Health-Ade Nationwide

26:43 The Emotional Reality of Acquisition

28:21 Life After Exit and Redefining Success

35:49 Investing in Women Founders

38:48 Building Systems for Work-Life Balance

41:24 Where CPG Acquisitions Are Headed + Vanessa’s Advice

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