If you’ve tried to do your content marketing with video formats, you’ve probably had some pieces perform better and seen others do worse.

The key difference between a successful piece of video content and one that has zero impact is engagement.

When people engage with your video, they’re more likely to check out more of your content and share it with their friends.

Luckily, there’s more to good video content than chance. You can engineer engagement. Today’s guest Dr. Mike of MoveU is an absolute pro at creating videos that engage viewers and bring patients.

Listen now if you want to learn from Dr. Mike how you can create videos that give you more attention and more patients.

Show highlights include:

- How Mike grew an audience of zero to getting hundreds of thousands of views on his videos. (13:13)

- The single most important insight to creating successful videos—understand this and you’ve already had the most important insight. (17:30)

- How to come up with endless video ideas you know your target market will love. (33:35)

- Why most of the medical establishment doesn’t want to work with chiropractors (and how to reverse this to get MDs to refer patients to you). (46:08)

Check out the MPI virtual summit here: bit.ly/mpivirtualsummit