#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned.

Danielle and Connor cover:

• Why production value doesn’t matter as much as you think
• How to turn existing blog posts and webinars into watchable video
• What’s working on LinkedIn video in 2025
• How to get started with video without hiring an agency or a full-time team
• Simple formats that make video approachable

Timestamps

• (00:00) - – Intro to Connor

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