Life Time is a name many of us recognize, whether through membership, a visit to their state-of-the-art facilities, or a rejuvenating experience at their beauty spa. But behind this iconic brand is a leader whose vision and drive have shaped it into what it is today — Ali Marie, Senior Vice President of Life Time Inc.

A performance-driven leader and 20-year beauty industry veteran, Ali has experienced all aspects of running a successful business and building impactful teams. Her various roles include everything from salon/spa operations to director of education for Aveda, to her current role as senior vice president of LifeSpa for Life Time. These positions have given her a unique perspective on the art and science of the salon industry and the skills to help others reach their highest potential.

I had the honor of meeting Ali just a few months ago, and I was absolutely blown away by her journey. Today, she’s stepping into the spotlight to share her story and drop some major knowledge bombs about what it truly takes to lead at the highest level, build powerful teams, and why personal branding is essential for leadership. Get ready to take notes, because Ali’s wisdom is about to leave you feeling inspired, empowered, and ready to take on the world! Let’s dive in!