Most business owners don’t think about selling until it’s too late to fix what buyers actually care about. In this episode of Masters of Home Service, Daniel Dixon, CEO of SendJim, and Forrest Derr, Fractional COO at Derr Consulting, join host Adam Sylvester to talk exit strategy. They break down how to build a business that’s worth buying—from setting up systems and defining clear roles to building recurring revenue that increases long-term value.