Overview

Meet Anne Marie. She's also a marketer disguised as a fundraiser leveraging unmatched moxie and grit as CEO of the Bob Woodruff Foundation, supporting the nation’s veterans and their families. She’s disrupting traditional fundraising models via a unique use of metrics, relationships, and results to maximize the foundation’s $80 million investment impact. It’s an entrepreneurial approach that’s permeating the entire organization - and growing. She’s got your 6!

💡Learn

• What BWF is doing to support veterans with fertility support
• Unique partnership approach to the NFL & USA Wheelchair Football League
• The story of its $15M MacKenzie Scott gift
• Bob Woodruff Foundation mission overview

Today’s Guest

Anne Marie Dougherty, CEO, Bob Woodruff Foundation

For more information and episode details visit: www.weareforgood.com/episode/303

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers.  Learn more about their solutions for nonprofits at feathr.co. 

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

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Our Enneagram for Nonprofits Friday series started off with a bang last week! Last week we broke down the types - now we're putting them into action. Today we're talking about the correlation between relationships and the Enneagram and how to activate it in our personal and professional lives. Ashley Engle is back to breathe more insight and love into this conversation as we talk about how to flex the Enneagram - for good!

Today’s Guest
Ashley Engle, Pastor of Spiritual Formation, The Well Church

Episode Overview

• Correlation between building relationships and the enneagram (2:45)
• Working through fears and re-wiring our mindsets (6:00)
• Celebration and culture at an organization (19:05)
• A powerful moment of philanthropy in Ashley’s life (20:30)
• Ashley’s One Good Thing: Create a vision board (23:15)

For more information and episode details visit: www.weareforgood.com/episode/302

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Overview

Meet Rafi. He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss!

 💡Learn

• How SEO is different from the other ways people show up in marketing
• The 3 pillars you need to have right to flex SEO for your mission
• How to convert traffic into leads
• How to flex SEO to ensure your content shows up in many places

Today’s Guest
Rafi Norberg, President, Nexus Marketing Agency

Episode Highlights

• Rafi’s story and journey to where he is today (3:00)
• Overview of SEO + the opportunity if you leverage it well (8:30)
• Myths around SEO (10:00)
• How SEO is different from the other ways people show up in marketing (12:00)
• 3 SEO pillars people need to think about (15:00)
• Keywords (23:00)
• Leveraging SEO to help with syndication (26:00)
• Where SEO is going (30:00)
• Converting traffic into leads (33:00)
• A powerful moment of philanthropy in Rafi’s life (37:00)
• Rafi’s One Good Thing: Indecision is the only wrong decision. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/301

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Overview

Meet Aiden and Ben. There's is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world. The Farmlink Project connects surplus food from farms to food banks all around the country and has rescued nearly 70M# of produce since its inception. Tune in and help us fight for a world where everyone has access to the food they need.

💡Learn

• The founding story of Farmlink
• The new generation of nonprofits and nonprofit leadership - how rising GenZers are innovating the nonprofit experience
• Their unique approach to corporate partnerships (that are working!)
• What food insecurity & food waste looks like in the U.S. today.
  
  

Today’s Guests

Ben Collier, Co-CEO and Aidan Reilly, Head of Partnerships, The Farmlink Project

Episode Overview

• Ben and Aidan’s stories and journey to where they are today (4:00)
• The founding of Farmlink (12:00)
• Media attention (20:00)
• Partnerships and Farmlink’s mentality around partnering with companies (25:00)
• Mindset shift to create systemic change (29:00)
  • Create technical improvements to the space
  • Create a shift in policy and adjust the rules of the environment
  • Create a shift in social perspective about the problem that is being addressed
• Philanthropy through the eyes of Gen Z (35:00)
• Story of impact: Martha Barajas, United Hands of Compton (42:00)
• Internal team story of impact (46:00)
• Aidan’s One Good Thing: Find your purpose, but commit to what you’re doing in that moment. Go easy on yourself.
• Ben’s One Good Thing: Find like minded individuals, then there is not an idea that is not worth sharing.

For more information and episode details visit: www.weareforgood.com/episode/300.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connectio

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

We've been teasing it for five seasons now, and the week is finally here - Enneagram series launch time🚀🤩🙌 We've brought in a wise student of Enneagram to break down this powerful personality and relationship tool. Ashley Engle explains each type's strengths and weaknesses, and it's an open, loving convo celebrating the diversity we all bring to our personal and professional relationships. The four-part Enneagram series launches today learning about the nine types. Don't miss it! Self-awareness and grace are so needed in our fractured cultural moment. The Enneagram is here to help. Shout out your types to us this week!

Jon (Enneagram 9 - The Peacemaker✌️)
Becky (Enneagram 2 - The Helper🤗)
Julie (Enneagram 2 - The Helper🤗)

Today’s Guest
Ashley Engle, Pastor of Spiritual Formation, The Well Church

Episode Overview

• Background and history of the Enneagram (3:45)
• Overview of resources to determine your Enneagram type (7:00)
• Heart Triad (10:00)
  • Type 2: The helper or the befriender 
  • Type 3: The achiever, the performer or the motivator
  • Type 4:  The romantic or the individualist
• Head Triad (19:55)
  • Type 5 The investigator or the observer
  • Type 6: The loyalist
  • Type 7: The enthusiast
• Gut Triad (32:00)
  • Type 8: The challenger or the leader
  • Type 9: The peacemaker
  • Type 1:  The perfectionist or the reformer
• Looking ahead to part 2: How to activate the Enneagram (44:45)

For more information and episode details visit: www.weareforgood.com/episode/299.

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helpi

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Overview

Meet Elizabeth. She's baaaccckkk! The queen of interpreting philanthropic data reports is back in our house, and today we're breaking down Giving USA's 2002 Report. CCS's brilliant thought leader is explaining why dollars are up and donors are down, and how we can maximize that potential (and turn the tide of donor retention!). CCS is even giving away it's FREE breakdown of the report here (👈 waiting list, report dropping soon!) 🧐

 💡Learn

• High-level overview of greatest Giving USA trends, surprises & data points we don't want to overlook
• Planned giving and corporate giving trends are fascinating...!
• Why COVID-19 changes are likely to last
• Actionable steps to leverage knowing this latest data 

Today’s Guest
Elizabeth Abel, Senior Vice President, CCS Fundraising

For more information and episode details, visit: www.weareforgood.com/episode/298.

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.

Learn more about their solutions for nonprofits at feathr.co

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Nejeed. He empowers nonprofits with A.I.-powered technology while also highlighting the positive impact that adopting smart technology WILL have on the sector. Friends, technology can be simple AND revolutionary. Believe us, this is the convo you've been waiting for to get jazzed about your data! 🤩

💡Learn:

• How smart technology is transforming the fundraising landscape
• Making the business case for leveraging A.I. in nonprofit
• Storylines you can extract from data
• Outdated technology "best practices"

Episode Highlights: 

• Nejeed’s story and journey to where he is today (4:00)
• Overview of Keela (10:00)
• Storylines you can see through data (19:00)
• Modern day best practices (23:10)
• Outdated “best practices” we could do away with (26:00)
• A powerful moment of philanthropy in Nejeed’s life (37:40)
• Nejeed’s One Good Thing: Human beings have phenomenal capacity. (48:00)

For more information and episode details visit: www.weareforgood.com/episode/297.

About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today -  in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that. 

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
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It's #AMA (Ask Me Anything) Fridays: Storytelling + Sharing Impact to Funders, and we're breaking down an excellent question posed about impact reporting to multiple funders. Did you ever consider that an impact report could be more than simply fulfilling your granting duties? We believe it's an important cultivation strategy - not just a stewardship tactic. Tune in and hear how elevating your thinking is game-changing for the funder/grantee relationship. Special thanks to nonprofit impact communications genius, Dulari Gandhi, for sharing her insights and tips on how to communicate funding outcomes.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Overview
Meet Tara. This multi nonprofit-board chair and Head of Impact at The Meteor, is passionate about tackling challenges women and girls are facing worldwide. Tune in and discover why we think she is exactly the kind of modern board chair nonprofits should be looking to recruit, and how she's channeling her passion into her nonprofit volunteerism. It's the thing of board legends🤩💪

 💡Learn

• Exploring what a modern fundraising board looks like today
• Finding the right board fit for volunteers who have specific interests and skillsets
• Why empowering young girls could be the key to global prosperity
• Lessons learned as a board chair

Episode Highlights

• Tara’s story and journey to where she is today (4:20)
• Tara’s board experience (8:45)
• Girl Rising and when Tara’s passion clicked (13:00)
• Modern boards that meet the moment of today (32:00)
• Collaboration in the impact sector (40:00)
• The Meteor (44:00)
• A powerful moment of philanthropy in Tara’s life (53:00)
• Tara’s One Good Thing: We don’t have to wait for anything at all. What we have to do is start. (57:00)

For more information and episode details visit: www.weareforgood.com/episode/295

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jonathan. He believes in American exceptionalism, and is intently focused on uplifting unification and tamping down hate. He's leading the world's largest anti-hate organization, the Anti-Defamation League (ADL), with a distinguished record of fighting antisemitism and advocating for just and fair treatment to all. We're talking about the heaviness of the world, and how we can right the trajectory through inclusion, kindness & community. You in?
Learn:

• Understanding how ADL is fighting hate through investigative research, education programs, & legislative victories
• Pyramid of Hate: how hate can quickly escalate from mere words to acts of violence
• ADL’s formula for dismantling hate
• New book: "It Could Happen Here: Why America Is Tipping From Hate To The Unthinkable And How We Can Stop It."

Episode Overview

• Jonathan’s story and journey to where he is today (5:00)
• Overview of ADL (14:00)
• Jonathan’s book: "It Could Happen Here: Why America Is Tipping From Hate To The Unthinkable And How We Can Stop It" (23:00)
• The Pyramid of Hate (31:00)
• Action (41:00)
  Whole of society strategy (43:00)
• Jonathan’s One Good Thing: Fight hate, but find hope. (47:00)

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter