Episode 143: SAF (Society of American Florists) 2022 Convention in Orlando was a great success! In our last episode (ep. 142) we were joined by Ellie LaFever PFCI for a recap, and what we felt were our most important takeaways.

In this episode, Lori and Ellie took the opportunity to pull SAF attendees aside and ask them all the same question: "What are you investing in your business now, to move the needle forward into the future?"

The answers are inspiring  - and many have a common theme. Hope you enjoy!

Special thanks to Jet Fresh Flowers for the podcast interface while in Orlando.

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