#230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding.

Matt and Talia cover:

• Why most B2B sites focus too much on features and not enough on buyer emotion
• How to use emotional targeting and customer research to write copy that converts
• The biggest design mistakes B2B marketers are making (and how to fix them)
• How to get stakeholder buy-in for website changes
• Why great websites start with strong product marketing

Timestamps

• (00:00) - – Intro to Talia

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