Andrew Palmer, the founder of Bertha.ai, an AI based tool for helping web designers with copy and content on websites, joins the show to share his insight on where AI is in web design today and the role it looks to play in the future for web designers.

In This Episode

00:00 - Introduction
02:51 - Greeting to Andrew
04:12 - Birth of Bertha
07:35 - Pain point for Bertha
09:38 - Helping clients
11:14 - Killing the copywriter
16:05 - A Quick Win
17:54 - What is the AI role
22:03 - How it thinks
25:13 - Personal reservations 
26:59 - The positive side
31:52 - Next in web design
34:54 - I did what you told me
37:18 - Difference between us
39:31 - For the designer and DIYer
44:05 - It keeps the history
46:00 - User interaction
48:37 - We already use AI
49:56 - Algorithms

Get all links, resources and show notes at:

https://joshhall.co/207

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Josh shares his thoughts on whether or not you NEED to be on social media to get web design clients these days.

In This Episode

00:00 - Introduction
01:09 - Do you need socials
06:19 - LinkedIn
10:34 - 1) Utilize Blogging
13:02 - 2) Educate
14:14 - 3) Network in person
16:44 - 4) Build an email list
19:08 - 5) Get referrals   
20:40 - Bonus - YouTube
Tips to being ON Socials
22:52 - 1) Start small
24:41 - 2) Create SOP’s
25:43 - 3) Hire it out
27:17 - 4) Types of content
28:22 - 5) Be personable

Get all links, resources and show notes at:

https://joshhall.co/206

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We hear from Nick Monaghan, one of Josh’s students, who took his web design business to 6-figures fast but did it in a very messy way. Nick shares openly about the things he did right but more importantly the things he did wrong in his first year of business so that you can take the lessons and apply them to taking your business to 100k or more per year in a not-so-messy way.

In This Episode

00:00 - Introduction
02:47 - Greeting to Nick
04:42 - Photographer to design
09:44 - Use your strengths
11:05 - Growth mindset
13:32 - Scary vision
16:34 - Three main tips
20:45 - Building the business
25:22 - Burn the ships
27:16 - I did it my way
29:31 - A suggestion
31:16 - Walking the dog
33:54 - Not your wheelhouse
37:28 - Scaling wisdom
44:28 - Your journey versus others
47:51 - Breaking down budget
50:13 - Self-aware
57:09 - When to scale
1:00:38 - Evaluate quarterly
1:05:09 - Have community
1:08:55 - Next for Nick
1:12:25 - Breakdown 1 mil

Get all links, resources and show notes at:

https://joshhall.co/205

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In part 2 of our mini series on Selling SEO, co-founder of Pathfinder SEO Lindsay Halsey joins us to share the ins and outs of how to sell SEO as a recurring revenue stream and how to scale up to monthly retainers that are billed at several thousand dollars per month.

In This Episode

00:00 - Introduction
03:31 - Greeting to Lindsay
06:13 - Perfect world start
09:45 - Know the scenario
10:33 - Helping designers sell
14:43 - Packaging
15:59 - Audit or Assessment
18:38 - SEO foundation
22:33 - When to add-on
26:26 - Freedom of SEO
31:18 - Amount of depth to go
34:55 - How to price
37:28 - Changing prices
43:59 - Plan differentiator
47:36 - Industry roles
53:45 - Publishing for clients
56:44 - SEO Maintenance
1:01:31 - Getting results
1:06:49 - Resources to start

Get all links, resources and show notes at:

https://joshhall.co/204

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✅ The top 5 newsletters (over the next 5 days)
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Lead innovator at respona.com Farzad Rashidi joins us in part 1 of this mini SEO series to help you decide if SEO is a service you want to pursue as a part of your web design suite of services and if so, how to do it successfully.

In This Episode

00:00 - Introduction
04:34 - Greeting to Farzad
07:55 - Customer journey
12:21 - What is the main driver
17:58 - Backwards building
19:42 - Allocation of resources
23:24 - Too much content
25:11 - Quality is not a plus
29:21 - Whole process
31:46 - Farzad surprises Josh
33:28 - No spam, build relationships
36:54 - Follow the process
43:33 - Co-opetition
49:26 - Being good at all
54:58 - Consistency
1:01:03 - Gifts from Farzad
1:03:48 - Best place to start
1:04:36 - Scientific SEO formula

Get all links, resources and show notes at:

https://joshhall.co/203

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✅ The top 5 newsletters (over the next 5 days)
✅ A special offer for Web Designer Pro™

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Josh shares his top 3 tips for transitioning from brand strategy and graphic design services to web design becoming your main service.

In This Episode

00:00 - Introduction
01:34 - The reason why
02:09 - 1) Secondary Service
05:22 - Make it premium
08:00 - Don’t advertise
09:52 - 2) Phase it out
11:57 - Put limitations
12:18 - Time constraints
13:57 - Partner with others
15:23 - 3) Remove completely
16:10 - Alert clients
16:39 - An upsell opportunity
18:09 - Referrals
21:24 - Final recap
22:19 - Bonus tip

Get all links, resources and show notes at:

https://joshhall.co/202

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✅ The top 5 newsletters (over the next 5 days)
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Web designer business coach Shannon Mattern is on the podcast to share her thoughts on web design pricing and the mindset of raising rates confidently, pricing so you can have a profitable business, weeding out cheap clients and much more.

In This Episode

00:00 - introduction
03:43 - Greeting to Shannon
07:36 - Self-taught to burn-out
13:08 - Business coach advice
16:06 - Mindset shift
18:45 - Charge for experience
20:51 - Faster = more profitable
25:20 - Helping others
28:22 - Golden handcuffs
30:36 - Finding the sweet spot
31:48 - Do it scared
34:04 - Client’s wallets
37:13 - Rule of 10x
39:13 - Appropriate verbiage
43:35 - Control the variables
52:47 - Bringing clients in
59:30 - Price increase coping
1:01:36 - Websites as commodities
1:06:59 - Financial goals
1:12:39 - Planning ahead
1:22:34 - Control the timeline
1:29:29 - Final thoughts

Get all links, resources and show notes at:

https://joshhall.co/201

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✅ The top 5 newsletters (over the next 5 days)
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CEO of Smart Passive Income, Matt Gartland, joins us for this special 200th episode of the podcast to share about what he sees is working well in their business right now and where online business is heading from 2022 and beyond.

In This Episode

00:00 - Introduction
03:24 - Greeting to Matt
05:17 - Glimpse of past/present
08:45 - Collaboration
12:27 - New York Times
13:55 - Business side focus
16:23 - Prioritizing content
17:43 - Retention
20:04 - Subscription model
23:06 - Hybrid subscription
25:02 - Services as an add-on
28:04 - New business constructs
32:08 - Platforms that work
35:16 - Investment intention
37:34 - Showing up
42:12 - In-person networking
46:53 - Partnerships for benefit
51:07 - Becoming an advisor
55:25 - Being a consultant
58:39 - Who’s the perfect ICA
1:02:39 - Future of SPI & online

Get all links, resources and show notes at:

https://joshhall.co/200

Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!

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✅ The top 5 newsletters (over the next 5 days)
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Josh shares his thoughts on why the podcast title is changing and what to expect with the show and upcoming courses and programs moving forward!

In This Episode

00:00 - Introduction
01:06 - Reason for pivoting
04:02 - Future changes
05:17 - Plans and goals
06:41 - Owning a niche
07:46 - Backstory to Josh Hall
11:04 - Grow your business
13:22 - Goal to be the top
15:22 - Attracting more than niche
18:47 - Something new coming
21:54 - Final thoughts

Get all links, resources and show notes at:

https://joshhall.co/199

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Founder of DayRateMastery™ Sarah Masci is back on the podcast, this time to share some invaluable tips and lessons learned for the identity change you experience when transitioning your business or yourself into a new role in your business.

In This Episode

00:00 - Introduction
03:35 - Greeting to Sarah
05:51 - Evolution to “Coach”
10:14 - Being concise
12:38 - Helpful but focused
14:06 - Repackaging options
17:20 - Transition to day rate
23:52 - Confident mindset
26:26 - Change in a name
29:50 - A light bulb moment
33:44 - Losing legitimacy
38:28 - Subcontracting
41:54 - Personal brand choice
44:45 - Being a starter again
48:27 - Refining the systems
51:55 - Getting leads
53:35 - Every day money
55:11 - Marketing
56:48 - Couple year’s payoff
1:00:27 - Where to find Sarah
1:03:11 - Final thoughts

Get all links, resources and show notes at:

https://joshhall.co/198

Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!

It's completely free! Sign up today to get:

✅ Josh’s Web Design Biz Revenue Calculator (instant access)
✅ The top 5 newsletters (over the next 5 days)
✅ A special offer for Web Designer Pro™

Sign up here 👉 joshhall.co/newsletter