Facts don’t lie. Right now, our economy is getting hit hard and whether you use the word “recession” or not, that’s exactly what we’re in. 

As a business owner, this current economic climate can feel scary – even threatening.

But, in reality, there are loads of opportunities happening right now specifically because we’re IN a recession.

The trick is to keep moving forward and innovating while you’re at it. When you’re more creative, you can find opportunities that allow you to continue making progress while everyone else has their heads in the sand. 

In this episode of the Profit Cleaners, the Brandons talk more about the recession in local markets and the actions you should potentially take so your business can still thrive.

Tune in to find out how they are identifying local recessions and the steps they are taking to grow and expand their business despite it. 

Stay updated, stay ahead of the competition and keep it clean!

Highlights: 

(03:22) The current trouble with recessions

(04:58) The Federal Reserve raising interest rates

(05:32) What does a recession really mean?

(06:38) Why the recession affects every business differently

(07:10) The big hiring crisis: downsides and benefits 

(08:56) Indicators of a local recession

(14:14) Marketing during a recession

(18:15) Understanding profit margin drops

(19;44)  Targeting customers less affected by the recession

(20:45) Adjusting your marketing and expansion goals

(28:11) Creating discount programs for existing customers

(30:07) Increasing pricing because of inflation

Links:

Website: Profit Cleaners

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