In this episode, I sit down with Jefferson Fisher—trial lawyer, bestselling author, and communication expert with over 12 million followers—to map out a clear, balanced path to $10 million a year in revenue.

We dive into Jefferson’s wide range of business assets including his podcast, newsletter, book, speaking, AI product, and fast-growing membership.

Then we break down exactly what to prioritize, how to build the right team, and what he needs to stop doing to scale without burning out.

Whether you’re a fast-growing creator or a business owner looking for leverage and balance, this is a blueprint.

Timestamps:
00:00 Introduction
01:08 Jefferson’s growth from zero to 6M Instagram followers
03:22 Mapping all his revenue channels
06:08 His speaking fees, membership size, and podcast numbers
09:28 Balancing business growth with family time
13:24 The hidden cost of daily content creation
18:25 How batching could change Jefferson’s life
22:32 The power of speaking as leverage
25:31 Planning for $10M while staying present at home
30:34 The surprising value of Jefferson’s DMs
36:04 Why the membership is the biggest opportunity
42:17 Automating conversions with his newsletter
47:44 Building a team to scale
53:19 The role Jefferson should hire next
57:08 Balancing brand vision with freedom
01:04:11 Why we’re pausing the course idea (for now)
01:11:03 Wrapping with Jefferson’s biggest takeaways

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Jefferson:
Website: https://www.jeffersonfisher.com
Instagram: https://www.instagram.com/jefferson_fisher
X: https://twitter.com/jefferson_fishr
YouTube: https://www.youtube.com/@jeffersonfisher
The Next Conversation (book): https://www.jeffersonfisher.com/book

Featured in this episode:
The Next Conversation (book): https://www.thenextconversation.com
Jefferson Fisher: https://www.jeffersonfisher.com
Jefferson’s Instagram: https://www.instagram.com/jefferson_fisher
Civility (his company): https://www.jeffersonfisher.com
Kit: https://www.kit.com