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In this episode of the PaintED Podcast, host Torlando Hakes dives deep into the world of commercial painting sales. Josh Gildea, a marketing professor with 20 years of industry experience, shares his unique insights on how to land those "Moby Dick" sized commercial projects. Learn the key differences between residential and commercial sales, how to identify and understand your client's needs, and the power of positioning yourself as a trusted expert. Discover how to navigate complex buying teams, tailor your proposals effectively, and ultimately secure those lucrative commercial painting contracts. This is a must-listen episode for any painting contractor looking to take their business to the next level!